Consumatorul și reclama. Teorii și modele comportamentale:

Marcel Iordache

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Sociologie Românească (Romanian Sociology Review) is an open-access, double blind peer-reviewed scientific journal, edited by Research Institute for Quality of Life, Romanian Academy and Romanian Sociological Association. SR welcomes original research papers with innovative methods, theoretical and conceptual research papers, case studies, book reviews and conference reviews. We encourage studies with different methodologies and theoretical approaches that could add value to already established normative ways of doing research, but also approaches that give space to alternative methodologies and critical theories including social change, social development, social history, social policy, demography, gender studies, political issues, social inequalities, education, organization & labour studies, criminology and migration studies. We are particularly interested in contributions focused on Eastern and Central Europe or that could sustain collaborations between scholars across borders and disciplines. Articles that include Romania in their analyses are particularly welcomed, however we are committed to expand this focus.

Published Dec 29, 2004

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Vol. 2 No. 4 (2004): Special Issue Sociological Social Psychology

Marcel Iordache

West University of Timișoara

Abstract

The article presents some of the consumers' behavioral models and theories, in an attempt at outlining different points of view „newer and older” belonging to theorists or practitioners interested in this topic, starting from the basic needs analyzed by Bronislaw Malinowski and Abraham Maslow's pyramid of needs, passing through the antithesis of rational/irrational behavior of Daniel Katz and co., the FCB Dial, the DAGMAR List of questions, and ending with the segmentation of the target groups through the VALS and PRIZM models.

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biography

Marcel Iordache, West University of Timișoara

Address: 4 Vasile Pârvan Blvd., Timișoara, 300223, Timiș County, Romania.

E-mail:marcel.iordache@e-uvt.ro

How to Cite

Iordache, M. (2004). Consumatorul și reclama. Teorii și modele comportamentale: Consumers and Advertisement. Theories and Behavioural Models. Sociologie Românească, 2(4), 119-132. Retrieved from https://revistasociologieromaneasca.ro/sr/article/view/910

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Marcel Iordache, West University of Timișoara