This publication follows nearly a decade of a second edition of the book entitled: „The Psychosociology of Advertising. About visual aids”. Today, when it comes to visual advertising, a revision of the text is required. The pace of knowledge in all fields is accelerating: new theories are constantly emerging, hypotheses are being put forward and a wealth of observational facts and results of scientific experiments is being disseminated through books and journals in print and online. It is nearly impossible for any single human being to understand the universe of knowledge. What we can expect is to get as clear a picture as possible of our area of research, but never a complete understanding of it.
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